Social Moov has found that these features enable marketers to reduce their CPL by up to 60% compared to 6 months ago with standard domain ads in RHS and achieve 10 to 40% cheaper CPL than other channels like affiliate Marketing.

Download Use Case

Cet article Facebook is a new goldmine for lead generation industry est apparu en premier sur Social Moov.

First new feature: view tags. They allow for the use of a post view tracking pixels to be positioned in Facebook ads that enable new precise post view impact measurements.

Some clients use this functionality to test several strategies (fan acquisition / existing fan engagement) and precisely determine the sales’ percentage for which Facebook is responsible, the ideal placement for their ads as well as understanding the conversion tunnel combined with other marketing channels.

Another major new feature is the implementation of Custom Audiences. It allows advertisers to encode and upload its clients’ email database and then cross reference the targeting against its CRM data and Facebook’s.

Lead generation oriented clients have already boosted their ROI by as much as 20 to 30 percent by excluding people already recruited through other marketing channels.

A major ecommerce player is using Custom Audiences as a means to retarget on Facebook people it can no longer get in touch with, via other levers such as emailing. It can therefore keep in touch with clients who had unsubscribed from its newsletter.

To help advertiser preserve confidentiality, social moov released a free email encoder 

The last new feature is the introduction of sponsored results which is similar to adwords on Facebook’s search engine. Though it’s still in the early stages of the feature’s development, results are amazing: CTR above 2% and CPC below 0.15€ including usually expensive words in adwords such as “health insurance”. Prices are likely to soar quickly but the windfall effect is certainly going to persist in the upcoming months.

For Véronique Bergeot, CEO:” Facebook ad innovations released over the past 6 months, is an effort to address critics voiced against the efficiency of Facebook ads. Custom Audiences as well as Sponsored Results give marketers a brand new & powerful targeting capability that is impossible with any other marketing channel.  Moreover, the View Tags technology makes it possible to precisely measure the global ROI of a Facebook campaign. With Social Moov marketing solutions you can benefit from those innovations right now.”

About Social Moov : Founded by Sylvain Eche and Véronique Bergeot, with respective backgrounds in engineering, business and finance. Previous successes in direct-response marketing inspired the duo to apply their performance-based, acquisition marketing skills and expertise to a new venture but this time, leveraging a potential audience of 900 millions users. Facebook.

Social Moov was formed in 2011 to enable advertisers to optimize their advertising on Facebook and help them meet their goals and maximize their return on investment.

Whether you are an agency managing your clients’ budgets or an advertiser managing your own budget, whether your goals are branding or straightforwardly lead-generation; our high quality solutions have been conceived with your individual needs in mind.

Social Moov’s international mindset reveals a subtle mix of expertise, experience and a constant obsession with being at the forefront of Facebook’s innovation. Today Social Moov sees its operations growing in France, the UK, Germany, Spain, Italy the Benelux and the Middle East.

Offices :
5 rue de Charonne
75 011 Paris, FRANCE
Phone : (+33) 1 53 34 80 69

commercial@socialmoov.com

1 Lyric Square

London W6 0NB
UK
+44 2 203 586 7451
sales@socialmoov.com

Cet article Social Moov releases its Facebook marketing plateform’s V3 with Facebook’s latest ad innovations est apparu en premier sur Social Moov.

The objective of these advertising campaigns was to recruit fans belonging to the target markets at the lowest possible cost per fan.

Each campaign received about 10 000 clicks, giving representative results that were worthy of drawing conclusions from. We were able to evaluate the performance of new Facebook Ad locations – the Desktop and the Mobile News Feed – compared to the traditional right-hand sidebar (see image on the left)

In terms of size, News Feed ads are a lot larger than many traditional display and mobile units.  Desktop News Feed images can be up to 480 * 480 pixels, whereas Mobile News Feed ads are 320 * 290 pixels, taking more than a half of the phone screen.

These new Ad formats go beyond the classic Sponsored Stories, allowing marketers to apply “native” ad strategies and promote their content into the endemic experience of a web site or a web page in a non-interruptive, integrated way. The results are indeed very convincing.

The Desktop News Feed Ads for our entertainment industry customer enjoyed a click-through-rate of over 2%, the mobile Ads being slightly behind with 1.8%. The traditional Ad location on the right-hand column, however, generated a click-through-rate of only 0.3% due to the lack of integration in the contents of the page.

The new Ad locations have thus proven to be much more efficient, reducing the cost per fan by 50%. Whether the purpose of your advertisement is to recruit fans or to raise brand awareness, Desktop and Mobile News Feed can definitely a great solution for your campaigns.

Follow the link to see the full case study  :

http://www.socialmoov.com/usescases/social_moov_newsfeed_usecase.pdf

Cet article Performance Of New Facebook Ads Location (Case Study) est apparu en premier sur Social Moov.

ad:tech London is a forum for exchanging ideas; and an opportunity to contribute to industry trends & initiatives. The event brings together leaders who are also doers shaping the industry: the exhibition presents progressive, innovative solutions and the conference features insights from high performing brand marketers.

Mobile & Innovation Hub

Stand # 361 – Pod C

Find out how you can spend less time creating Facebook ads and more time providing high value service to your customers. Finally understand the real impact of your Facebook marketing, all with

We look forward to seeing you there!

Cet article Visit Social Moov at ad:tech London 2012 on September 19-20, 2012 est apparu en premier sur Social Moov.

It almost certain that you have noticed the ads that are being displayed on the right hand-side of your Facebook page. Did you ever notice how relevant they were ?? There certainly isn’t any coincidence in the fact that those ads were for products that YOU were interested in (purses, shoes, a travel destination…). Are you wondering how that is possible ?
You are about to find out how Facebook ads work but especially how the advertisers reach you directly and precisely.

Cet article What are Facebooks Ads ? est apparu en premier sur Social Moov.

• Images need to be easily identifiable and understandable. Use colors, portraits, attractive product pictures. Stay away from logos and text, they aren’t very visible and not well received by Facebook users.

• The body of your ad should also draw the reader’s attention. The content will be one of the thing to “make it or break it”. Announcing a prize win can be very attractive, for example. Calls to action such as « click here » or “act now!” have a high yield.

• Make sure that the content of your ad matches the content of the page to which it reroutes the user to.

• For any given campaign, always suggest 2 different creatives. Your best strategy is to test 5 or 6 different images and observe in time, which performs best. You will then be able to push the successful ones and stop the non-performing others.

The image catches the attention and the body of the ad converts 

Step 2: Targeting  - The Foundation of Optimized Campaigns 

• Make sure that all of your campaigns have a well-defined and accurate target

• Keep in mind that your target should always count anywhere between 100,000 and 500,000 users

• Target a specific country and make sure you communicate in the language(s) spoken in the country (Sounds obvious but you’d be surprised !…) . Also, do not assume that the interests are the same in other countries. Facebook pages are usually very different from one country to another.

Step 3: Synchronize Your Ads with Facebook 

• Plan to spend at least 1 Euro per ad. If you have created 100 ads, spend at least 100 Euros daily for this campaign.

• The idea is to position yourself in the highest bidders during the first 24 hours, in order to guarantee your ads will be displayed.

• Remember to regularly (every 7 to 10 days) « refresh » your campaigns : Re-start them or even better, test new creatives and new formats to keep your audience’s attention.

• After a while, once you have « recruited » a decent amount of fans to your page, consider using Sponsored Stories. Sponsored Stories will allow you to reach your target’s friends. For example : « John X likes Page Y » will be displayed on John X’s friends’ home pages. Watch viral in action !

Cet article Optimize Your Facebook Campaigns est apparu en premier sur Social Moov.

Now that you’ve acquired a basic understanding of how Facebook advertising works, you feel like you’re ready to launch your first campaign.

You have designed your first campaign, defined your target, it is now time for you to set a budget and start managing your spend on Facebook.

Number of clicks received.

Social impressions

Social impressions are ads which exploit the social aspect of the context. The name of one or several friends that have already liked the Facebook page or installed the application, are attached to the ad.

Cet article How Much Do Facebook Ads Cost? est apparu en premier sur Social Moov.