Let’s face it, performance marketing programs can get complex quickly. If you’re following publisher best practices, your campaign structure probably won’t match your reporting needs. And account growth over time only adds to the mess.
Reporting across multiple publishers and accounts can involve significant data wrestling, and aggregating data with pivot tables to summarize performance in a way that is familiar to your business takes time.
You need a reporting system that is both automated and customizable.
Dimensions give you the flexibility of spreadsheets without the manual work. They enable users to build an account around paid media best practices while also being able to present the data in a way that makes sense to management. And since the data is cleaned and unified by Marin, there’s no need to do manual cleanup in Excel. Marin automates that process, so your data is tidied up and ready for analysis by the time you log in to the platform in the morning.
Dimensions help users to:
Quickly make edits to keywords, creatives, groups, or campaigns based on given Dimension tags
Easily view and analyze data within Marin, outside of a publisher’s structure
Create reports quickly based on Dimension tags
Categorize your data however you want
Dimensions can be used as ‘categories’ to:
Compare campaigns, groups, keywords, and creatives by geography
Compare ads for different lines of business
Monitor A/B tests
Track the performance of ad copy variations
And much more… The possibilities are endless!
For example, you may have non-brand and brand terms within the same campaigns and ad groups. This user could create a Dimension called “Brand vs Non-Brand” and then, with just a few clicks, tag all of their Brand keywords as ‘Brand’ and their non-brand keywords as ‘Non-Brand’. Then they could filter or pivot on the ‘Brand vs. Non-Brand’ dimension in Marin to see aggregated data for each unique subset. Here’s what the tagging process looks like:
And we’ve built pivot tables into Marin for ease of use. Pivot up to three dimension labels against each other to analyze performance across categories. In the example below, we’ve pivoted on three dimensions - Brand / Non Brand, Campaign Type, and City:
Make quick and easy edits
Quickly edit groups of keywords, creatives, ad groups, or campaigns by filtering for their Dimension tag. Going back to our ‘Brand vs. Non-Brand’ example, a user could filter for all ‘Brand’ tagged campaigns in the Marin grid and play, pause, or edit them in bulk.
Create dimensions automatically
Marin can automatically keep your campaigns properly tagged based on rules that you provide, including information from the campaign structure, performance data, or a combination of the two. Marin’s AI can also suggest helpful groupings that might have occurred to your team.
Simplify URL tagging
Marin’s URL Builder can reference values stored in Dimensions, taking the capabilities of custom parameters to new heights. URL builder can populate specific URL parameters based on an object’s dimension tag.
Dynamic Actions
Dimensions can also be used to create custom bid modifiers with Dynamic Actions. Dynamic Actions apply a boost to keywords that have been tagged with a specific dimension value. For example, you could identify keywords that drive mostly New Customer conversions and tag those with a Dimension. Then create a Dynamic Action and apply a 20% boost to those keywords.
Explore more content
case study
YOTEL Increases ROAS 23% and Eliminates Hours of Manual Work with Marin
YOTEL's Director of Digital shared some of his favorite things about Marin with us. Check it out!
Google launched responsive search ads (RSAs) to simplify the ad creation and testing process, offering search advertisers high-performing ads with less effort. Now, advertisers can deliver search ads at scale without having to assemble multiple ad versions.
Download our guide, Getting Started with Responsive Search Ads, to learn all about this groundbreaking ad format. It answers these questions and more:
What are responsive search ads?
How do they fit into your paid search campaigns?
What are RSA best practices to boost clicks and conversions?
But that ends for you in 2023. With the best AI tools for sales in your arsenal, you can outperform your quotas like never before.
Think:
Personalized outreach on autopilot, freeing up your time.
Smarter lead scoring for laser-focused prospecting.
Customer insights to unlock hidden opportunities.
Get ready to discover the best AI (artificial intelligence) sales tools in 2024 and skyrocket your business growth.
Benefits of Using AI Tools in Sales
Let’s dive into a few ways AI is revolutionizing sales by unlocking efficiency, personalization, and valuable insights.
1. Streamlined Sales Processes
AI automates repetitive tasks like data entry and lead scoring, freeing your team for strategic thinking. This data-driven approach lets you make informed decisions.
2. Personalized Customer Experiences
AI analyzes data to recommend products, anticipate needs, and craft targeted messages that resonate.
3. Unified Marketing & Sales
AI streamlines marketing and sales, guaranteeing consistent messaging and a smooth customer journey. Real-time data insights empower both teams to optimize campaigns and personalize outreach.
4. Boosted Sales Efficiency
AI leverages historical data to predict future sales, accurately enabling resource optimization. AI prioritizes leads based on conversion potential and helps sales reps focus on high-impact opportunities.
5. Unearth Sales Insights
AI analyzes customer data to uncover hidden patterns and opportunities, suggesting cross-sell/up-sell potential and enabling proactive responses.
As you scale your data operations, you should prioritize a powerful and intuitive alternative to Tableau or Looker — one designed to help consumers at every skill level find value in your data.
For example, ThoughtSpot’s AI-powered analytics offers just as broad a range of data connection sources and analytics features as either of the competitors listed above, but it ranks highest on self-service analytics.
Even better, ThoughtSpot Sage, which pairs the ease and flexibility of LLMs with robust accuracy, security, and governance, is live.
ThoughtSpot for Sales is the fastest way to make sales data accessible to even your most non-technical sellers. With a consumer-grade search and AI-driven analytics experience, you can move beyond “what” into the “how” and the “why” to outsell your competition.
6. Improve Performance with Analytics
AI analyzes customer interactions across calls, emails, and more, revealing valuable data. Reps can leverage this to refine communication and close more deals.
7. Enhance Customer Experiences
AI recommends relevant products and services tailored to individual needs, fostering satisfaction and loyalty.
You can further leverage text-to-speech software for creating sales content, like ads, that maintains brand voice consistency and provides an accessible experience for all customers.
Top 10 Best AI Tools for Sales
Here are the top 10 best AI tools for sales, each offering unique capabilities to boost your sales pipeline and close more deals.
Unified dashboard: Manage all your campaigns in one place, saving time and maximizing efficiency.
AI-powered insights: Marin’s intelligent algorithms identify growth opportunities, suggest budget allocations, and automate bidding strategies for optimal ROI.
Advanced optimization: Fine-tune ad targeting, messaging, and budgets based on real-time performance data, ensuring your ads reach the right audience at the right time.
Increased revenue: Marin has helped clients achieve impressive results, like a 132% increase in search ad revenue and a 30% reduction in CPA for app installations.
Pricing: Tailored to your specific needs and campaign volume. Request a demo now!
Einstein GPT, Salesforce’s revolutionary AI solution, empowers reps to personalize, automate, and streamline their workflows.
Here’s how:
Retrieval-augmented generation: Craft unique, data-driven emails by combining pre-written templates with GPT’s AI magic. Tailor messages to specific customers, ensuring relevance and resonance.
Predictive insights: Gain actionable intelligence on deals and customers. Predict lead conversion, next steps, and potential roadblocks, enabling proactive outreach and closing strategies.
Automation: Free yourself from repetitive tasks. Einstein GPT automatically generates follow-up emails, schedules meetings, and updates CRM records, saving precious time.
Seamless CRM Integration: Einstein GPT lives within your existing Salesforce platform, making integrating AI insights into your workflow and leveraging your valuable customer data easy.
Pricing:
Einstein Sales GPT: $50/user/month (includes limited GPT credits)
Einstein Service GPT: $50/user/month (includes limited GPT credits)
Einstein AI & Analytics for Service Cloud: Pricing varies based on specific features and usage.
Main features that make it one of the best AI tools for sales:
Fuel your sales pipeline with HubSpot’s intelligent lead-generation tools.
Predictive lead scoring identifies the hottest prospects, prioritizing your outreach. AI engages website visitors 24/7, qualifying leads while you sleep. Content Assistant suggests SEO-rich topics and optimizes your content for higher conversion rates.
This tool packs a punch for sales teams with features like:
Streamlined lead management: Organize leads, track interactions, and assign tasks seamlessly.
Weflow accurately predicts your future sales by analyzing past sales, market trends, and more. Get real-time sales projections and segmented forecasts to pinpoint strengths and weaknesses in your strategy.
Weflow features:
AI-powered insights: Uncover hidden patterns and predict future outcomes with advanced algorithms.
Effortless roll-ups: Automate forecast aggregation from reps to leadership, saving precious time.
Actionable data: Drill down into detailed insights, identifying areas for improvement and maximizing ROI.
Seamless Salesforce integration: Streamline your workflows and data harmony.
Boost your sales game with Weflow:
Accurate forecasts: Achieve 92%+ accuracy, defeating forecasting headaches.
Enhanced transparency: Gain complete visibility into your sales pipeline and performance.
Data-driven decisions: Make informed choices based on real-time insights, not guesswork.
Improved agility: React quickly to market shifts and stay ahead of the competition.
Pricing: With options for every team, there are free and enterprise plans depending on your needs. The most popular plan starts at $59 per user/month.
Hunter.io’s AI unearths hidden email addresses, empowering you to build targeted lists and craft personalized campaigns that resonate.
Grow your reach: Find accurate contact info for any professional with domain searches and social media integration. No more bouncing emails or wasted outreach.
Segment like a pro: Categorize your contacts by role, company, and more for laser-focused email campaigns.
Personalize easily: Infuse your emails with dynamic data, like names and interests, for higher engagement and click-through rates.
Track your success: Track opens, clicks, and replies in real time, optimize your campaigns, and close more deals.
Tired of juggling data across platforms? Zapier connects over 6,000 apps and tools, turning tedious tasks into smooth workflows. Imagine leads from Typeform automatically creating deals in CRM or invoices in Quickbooks triggered by closed deals in Pipedrive.
For sales professionals, Zapier is a game-changer:
Qualify leads faster: Auto-score leads based on website behavior, social media activity, or email engagement.
Nurture leads effortlessly: Create personalized email sequences triggered by specific actions, sending follow-ups without lifting a finger.
Shorten the sales cycle: Automatically create tasks, set reminders, and send notifications to ensure deals move smoothly through the pipeline.
Increase conversions: Analyze data from multiple sources to identify bottlenecks and optimize your sales process.
Key features:
6,000+ integrations: Connect all your favorite tools, from Salesforce to Gmail to Mailchimp.
Easy-to-use interface: No coding needed, just drag-and-drop to build custom workflows.
Trigger-based automation: Automate tasks based on specific events or data changes.
Robust analytics: Track and analyze your workflows to see what’s working and what’s not.
Pricing: Start with a free plan for basic automation needs. Paid plans (starting at $19.99/month) offer unlimited Zaps, advanced features, and team collaboration.
Unlock sales growth on autopilot with Exceed.ai, the virtual assistant that automates conversations across your entire revenue lifecycle.
Here’s how Exceed.ai elevates your sales game:
Conversational AI: Exceed’s AI’s brain understands natural language, mimicking human interaction through email, chat, and SMS. It answers inquiries, handles objections, and even schedules meetings, all with a personalized touch.
Machine learning magic: Exceed learns from every conversation, constantly refining responses and targeting the right messages to the right leads. This means higher engagement, better qualifications, and more deals closed.
CRM harmony: Exceed seamlessly integrates with top CRM platforms like Salesforce and HubSpot, keeping your sales data organized and accessible. No more switching between tools — Exceed works where you already do.
Key features that make it the best AI tool for sales:
Automated lead nurturing: Engage 100% of leads with personalized conversations, keeping them warm and moving down the funnel.
Smart lead qualification: Identify sales-ready leads using AI-powered scoring, ensuring your reps focus on the right opportunities.
Meeting scheduling on autopilot: Schedule meetings and demos instantly, freeing up your reps’ time for closing deals.
Real-time reporting and analytics: Track performance and measure ROI with detailed reports and actionable insights.
Pricing: No matter how big or small your revenue team is, Exceed.ai has a package for your needs. However, you must fill out a form for a custom quote.
Apollo AI is your weapon for crafting personalized cold emails that land. Target specific industries with advanced filters, then build emails infused with genuine insights using Apollo’s AI-powered templates and data integration.
Key features:
Smart targeting: Zero in on ideal prospects with industry-specific filters and data enrichment.
AI-powered personalization: Craft unique, data-driven emails that resonate with each recipient.
Real-time email tracking: Gain data-driven insights to refine your outreach strategy.
CRM integration: Keep data synced and teams in sync with a seamless connection to your CRM.
Pricing: Choose a plan that fits your needs, from budget-friendly solo options to enterprise-level scalability. Professional plans start at $79 per user per month.
Tired of data overload and unclear sales forecasts? Chatspot.ai transforms your data into actionable gold, empowering your sales virtual assistant with AI-powered insights for accurate forecasting, smarter lead scoring, and, ultimately, closed deals.
Boost your sales game:
Precision lead scoring: Rank leads based on true buying potential, focusing resources on the hottest prospects.
Unerring sales forecasts: Predict future sales accurately, ensuring resource allocation and budget planning are on point.
Smarter sales strategies: Gain deep customer insights to personalize outreach, craft targeted messaging, and close deals faster.
Pricing: Currently, all users can use ChatSpot for free. You can access it as a standalone product or integrate it directly into your HubSpot CRM tools.
AI Sales Demos tailored to your product or service. Sales Closer manages the entire sales process from discovery to close. Meet with prospects on Zoom through the phone, and send the next steps, including payments and contracts, all from inside Sales Closer.